79. Choice

 Guest Thought from Ben Weinberg

:::

No other mental task can be so challenging and exhausting, and yet so invigorating, as making a choice. Choice is a behavioral process that we undergo hundreds of times each day. These choices that we make can either affect our experience immediately or result in long-term impacts on our lives. From the type of breakfast cereal you buy to the location of your first home, choices have consequences that we can’t always fathom.

I tend to overlook how important choice is in determining one’s destiny or fate in life. As human beings, we make so many choices each day that it’s difficult to discern from what’s valuable to what really doesn’t matter in the grander scheme of things. This also plays into one’s individual perception of what is and what isn’t important in life, which is a long debate that should be left for another thinker.

The other day I was walking through the aisles of my local grocery store when I felt suddenly overwhelmed by the endless assortment of product on the shelves towering over me. Do we really need a hundred different brands of cereal? Picking one became an odd chore, as if having so many options meant I was being judged for which one I actually chose. Completely flummoxed, I’m not even sure which one I picked.

Many people have quite a different situation. Many people will never see a hundred different brands of cereal on a supermarket shelf. Choice might be overwhelming sometimes, but to simply have a choice at all is a gift that we should not take for granted.

My next bumper sticker will say: “I Choose Choice.”

Many people living in the world today have very limited options. Their chance at choice is much lower. It is hard, in a country like this where choice is not only commonplace but can have actual, tangible effects, to imagine a world where choices have been restrained. As humans, we seek fulfillment and happiness, and to be restricted in our choices toward that goal is terrible.

Next time, when you’re meandering in the cereal aisle, perplexed by all the competition, do not dwell for too long. Although breakfast is the most important meal of the day, your choice of cereal is not the most important choice you’ll make today. You know you’re going to get Honey Bunches of Oats, anyway.

In the next few days, pay attention to your moments of choice. Big or small, recognize choice as the gift that it is, then make it a good one.

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